About Our Company
"It’s thrilling for me to see my designs
on superstars like Paulina, Cher and Elizabeth Taylor, or to pick
up a copy of Cosmopolitan and find one of my belts or handbags in
the a fashion layout." smiles designer Anthony Ferrara. "But
one of my greatest moments as a designer was participating in the
multi-million dollar Absolut ad campaign."
In 1990, Ferrara was commissioned to create
an exclusive fashion for the famous Absolut Vodka campaign: the
same campaign which previously featured the art Andy Warhol and
Keith Haring; the fashions of Marc Jacobs and David Cameron. The
new ad,"Absolut
Ferrara" showcased a shimmering silver
mesh mini dress and turban.
Although no other apparel designer had been invited
to create more than one garment, Absolut requested another one-of-a-kind
dress from Ferrara - an 18 karat solid gold
"Absolut Ferrara". This $500,000 dress was photographed
for the cover Absolut’s pull-out ad in Vogue magazine. In
all, Ferrara created four dresses for the company.
Today Ferrara’s designs are featured on the
pages of the world's most prestigious fashion magazines: Cosmopolitan,
Vogue, Harper's Bazaar, Vogue Italia. Ferrara also had a swimsuit
in the 2001 Sports Illustrated Swimsuit Edition.He recently appeared
as the featured designer at the Miami Merchandise Mart and made
an encore appearance at the Atlanta Apparel Mart. He has been a
guest on numerous talk shows and TV magazine programs across the
country.
As the most accomplished designer of mesh clothing
in the world, Ferrara has worked on product presentations for internationally
renowned designers: Giani Versace, Missoni, Emmanuel, Kahn, Courreges,
and Paco Rabanne.
I most enjoying working with the mesh because
nothing else behaves like it on the body," Ferrara explains.
"I understand how mesh is made; I know what it can do."
After graduating from the Boston School of Fashion
Design, from which he recently received a Lifetime Achievement Award,
Ferrara traveled to Italy to study the art of custom tailoring.
Upon returning to United States, he opened a small couture shop
for women. There he began experimenting with metal mesh as trim
on his couture fashions.
His first widespread success with mesh apparel was
sparked by an invitation to participate in a top-flight Boston fashion
show. This opportunity led Ferrara to develop the mesh fabric, which
had been so stunning as a trim, into clothing. The result was a
dramatic mesh "swimsuit" worn under a white chiffon caftan.
The excitement this ensemble generated in Boston led
to a special association with Whiting and Davis, the world's leading
producer of metal mesh Ferrara was signed the exclusive designer
of the company’s ready-to-wear line which is marketed worldwide.
In addition to his very successful apparel line, Ferrara
also designs fabulous fashion-forward accessories including handbags
jewelry and belts.
Ferrara designs are wearable art. With talent
and imagination Anthony Ferrara continues to explore new finishes,
patterns and textures maintaining his position at the forefront
of the evening wear industry.
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